Case Study: Angling Webshop

Haldepó

An online store selling angling gear, serving both wholesale and retail customers. A redesign of the previous Symfony 1.4 site that grew into several feature additions during development. The new system is built on Symfony 4 with a jQuery front-end, syncing products and orders with the business-management system several times a day, plus per-user differentiated pricing.

B2B + B2C Wholesale & retail

Daily Product & order sync

Custom Per-user pricing

01 // Overview

The Challenge

On their Symfony 1.4 site the client primarily wanted a redesign, but several feature-expansion needs came up during development. The biggest challenge was integrating with an extremely poorly documented business-management system: the product range had to be refreshed from it several times a day, and orders placed in the webshop sent back to it. On top of that, per-user differentiated pricing had to be implemented, with its data also coming from the business-management system.

The Solution

I built a Symfony 4-based system under the site, with a jQuery front-end. I implemented a two-way connection to the poorly documented business-management system: syncing the product range several times a day and automatically submitting orders. I also implemented the per-user differentiated pricing, likewise read from the business-management system.

02 // Stack

CSS/HTML

Doctrine

jQuery

jQuery UI

MySQL

Symfony

03 // Key Features

ERP Integration

A two-way connection with an extremely poorly documented business-management system.

Daily Product Sync

Refreshing the product range several times a day from the business-management system.

Order Submission

Automatic submission of webshop orders back to the business-management system.

Differentiated Pricing

Per-user prices based on data from the business-management system.

B2B & B2C

Serving wholesale and retail customers at the same time.

Symfony 4 Rebuild

A redesign and feature expansion from the previous Symfony 1.4 system.